The guide whistles as the large, dark-maned lion walks just a few metres from the car.
It looks around to face the American hunter and a single shot rings out in the South African bush.
The lion cartwheels from the force of the bullet – shocked and confused it roars, turns and quickly limps off into the bush.
“Shoot him again, shoot him again, shoot him again,” the professional hunter frantically urges, as the hunter reloads, firing into the trees.
The video cuts to see the lion lying dead and the American walking up to him.
“Hey you,” he says, “I’m sorry, but I wanted you,” before leaning down and kissing the lion.